Aesthethic Culture is a ethical clothing brand based in Brighton, UK. More than just a clothing company, Aesthethic Culture is built off the back of a philosophy of healthy body, healthy mind and a healthy society through positive conscious choices. Their clothing is made from organic, low impact cotton and bamboo fibres, using a fixed, water-based ink in a zero-discharge dye-house that leaves a smaller carbon footprint than other traditionally produced brands.
To launch this brand, a set of images were required for social media promotion, marketing materials and the Aesthetic Culture website. Using 3 models (including Gergo Jonas, the owner), we created a foundational set of images that encapsulated this brands tone of voice. With the future in mind, Raider Creative will be the main media creator for this brilliant brand.